Unreal Fur

From our roots as a family-owned label in Melbourne, Australia, we are passionate about changing the way people contemplate the relationship between the clothes they wear and the creatures around them. As a leader in the global ethical fashion movement, we create sought-after styles for everyone who wants to make more conscious choices.

Our designs are made with quality and longevity in mind. Every garment is made to be worn season after season, always embodying a timeless cruelty-free ethos.